Software for beauty businesses

Beauty business software that fits the rhythm of each format

The beauty industry brings together businesses with very different rhythms. Clients return to a hairdresser or a barber after a few weeks, nail coatings need regular touch-ups too, a tattoo session can last several hours and stretch over several appointments, and a solarium session takes just minutes. Beauty business software has to adapt to those rhythms instead of forcing everyone into one template. The rhythm drives everything else: how much time to hold in the schedule for a treatment, when to remind a client about the next visit and how much material to order.

That is why the catalog has a separate page for each line of work: beauty salon, barbershop, spa, hair salon, cosmetology, laser hair removal, nail service, eyebrows and eyelashes, solarium and tattoo. The page for hair salons focuses on stylist pay and protecting the schedule, the one for nail studios on the staff app and discounts, and the one for tattoo studios on stock, the cash register and surveys. Barbershops and spas have their own pages as well: the first puts product sales and the register up front, the second certificates and memberships. The remaining formats each have their own set of modules.

Sometimes hairdressers, nail technicians and brow artists work under one roof. They can all run in a single company with a shared client base, so a nail client who books a haircut for the first time already has a card with their visit history. Each line of work in that company has its own resources, and a loyalty discount can be counted separately for each, so that every fifth manicure, for example, is counted from manicure visits alone. A treatment room or a device can also be set up as a resource and kept out of the booking form when it only serves internal records. For tattoo or cosmetology, where a treatment runs for hours, the duration is set in the service itself, and the form will not offer the next client before the specialist is free.

In many beauty treatments, materials make up a noticeable part of the price. Hair color, gel or pigment are written off the stock by techmaps linked to services, and the pay rule has an option to calculate commission from the markup only, leaving out the cost of consumables. That way a specialist is paid on what the salon earned, not on a tube of color.

A client can book a visit even after the front desk has closed: your own online booking form on a website or social media takes bookings around the clock. A reminder before the visit goes out by Telegram, SMS or email, and a survey before the visit helps confirm the details needed for the booking and any contraindications in advance. After the visit, another survey collects a rating and invites the client back. SMS and email credits never expire, so a package bought before the holiday season will not go to waste in the quiet months.