Discounts and promotions
Organization of a loyalty program for customers and special offers
Automatic promotions
Planning promotions or special offers of the company. Different types of discount activation will cover all your needs.
Cumulative discount
Specific visit
Multiple visit
Number of visits
Fixed discount
Amount in check
Discount Administrator
A special extension will allow you to show recommended discounts for the customer. Your employees will not forget to inform the client about promotional offers available or describe the current state of his accumulation program.
Special view in online registration
Your own form for client bookings on the site and on social networks. New customers can always sign up for the company's services 24/7
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Customer loyalty software that nobody has to keep in their head
With Wlaunch customer loyalty software, your loyalty program is a set of rules rather than something the front desk has to remember. You describe the condition and the reward, the system checks them the moment a booking is made, and it lowers the total on its own when the client qualifies. The reward can be a percentage or a fixed amount, and a single rule can have several tiers, with a larger reward waiting behind each higher threshold.
The condition comes from one of seven calculation types. They include the number of successful visits, the total a client has spent with the company over time, the value of the current booking, the visit's sequence number, every Nth visit and the combined length of the services in the booking, plus a fixed type with no threshold at all for holiday offers. Types that look at a client's history can be narrowed to bookings with particular services, resources or sources, so progress in one line of work does not blend into another. Any discount can also be limited to certain weekdays, specific dates or hours of the day.
Who a discount applies to is narrowed by services, resources, appointment sources and client categories, and an empty field means no restriction. Client cards work alongside this: a card type can be issued automatically, and a discount can be reserved for holders of that card. Discounts are created at company level, and when there are several branches, the discount form gains currency and branch fields. Discounts and promotions also sit among the key features for car washes and their regular customers.
Staff do not forget about promotions, because the booking details carry a panel of available offers. It shows the condition, the reward and the client's current progress, meaning how far they are from the threshold, which hands the administrator a ready reason to start a conversation at the counter.
Discounts on bookings and discounts on membership purchases sit in neighboring menu items and do not get in each other's way. If you sell packages, renewing memberships before they run out has calculation types of its own.
Common objections before the first promotion
Could clients or staff shift dates around to qualify for a discount?
Promotions calculate the discount by the date a booking was created, not the date of the visit. On top of that, the history-based types only count bookings in statuses that occupy time or bring in revenue, so your status setup directly decides which visits move a client toward the threshold.
Can I give a discount only to people who came from an ad?
Yes. You set up a dedicated booking source for the campaign and tie the discount to it, so only visitors who come in through that campaign link receive it. The article on automating promotions for ad campaigns walks through it step by step.
Will administrators start handing out discounts as they please?
Access to promotions is governed by separate permissions for viewing and for creating. For non-public offers there is a manual mode: the discount does not apply by itself, but its size is standardized and calculated by the system, so the administrator only selects it in the booking.
Will the client see the discounted price before confirming a booking?
Yes. On the appointment confirmation screen, the total reflects the actual discounted price, so the saving is visible before the visit.